Ten service lines on one bench. Take one or the whole stack — the turnarounds and the reporting cadence are the same either way.
Most partners start with the service line they are currently declining. If you turn away paid search because your one PPC person is full, that is the seat to open first.
The second wave is usually the channel you sell but resent delivering — creative production and reporting are the two most common. Both are high-effort, low-margin in-house and cheap to hand over.
The full stack makes sense once you have more than five accounts with us, because that is the point where a pod becomes cheaper than individual seats.
Thirty minutes on your book and where you’re capacity-blocked. You’ll leave knowing what a seat would cost you.