Ten verticals our bench runs continuously. The value is not the category label — it is that the expensive mistakes are already priced in.
Every vertical has a failure mode that only shows up after you have run twenty of them. In legal it is bidding on competitor brand terms that never convert. In home services it is treating emergency and research intent as one audience. In ecommerce it is a feed that quietly stops updating.
None of those appear in a platform certification. They appear in the second year of running the category, which is why an operator who has done it is worth more than one who is smart and new to it.
If your client is in a vertical not listed here, ask. We will tell you honestly whether we have the reps or whether you would be paying us to learn.
Thirty minutes on your book and where you’re capacity-blocked. You’ll leave knowing what a seat would cost you.